Week10: Think about the viability (business)


Homework (Team)

  1. Redefine the Meaning of Innovation, Insights and Opportunities. Complete the toolkit (Chap.2, pp. 19-23 )
  2. Start to generate your ideas of solutions. Complete the toolkit (3-1, pp. 25-28).
  3. Save and Upload the file to Dropbox/_Homeworks.

Homework (Personal)

  1. Find and select one example of Product-Service System you used in your daily life. And draw out the system structure with the framework shown in the class.
  2. Save and upload the PDF file to Dropbox/_Homeworks/Personal before next class.

Some cases shown in the class

旅人一番開發中的台南・台湾:一個介紹台南給日本旅客的iPhone App。

PetaMap: Make your own original map with the information of more than 1 million spots. Take the map and enjoy your trip with the location based service provide by SONY.

旅知網 TripNotice.com: 根據PhoCusWright的研究資料顯示,美國人平均花上21天決定去哪旅行,17天用來比較機票、飯店等價格,合計一年要花38天處理旅程。然而,每年多數美國人的休假只有14天。「旅知網」創辦人黃正州找到了一個機會點:「讓旅行變得更簡單、自在」─透過整理全球超過一億多筆的旅遊資訊,為消費者量身打造旅遊計畫;其訴求重點是「以你的觀點來幫你篩選」,做到「縮短搜尋時間,旅行時間變多(search less, travel more)」。

Path (https://path.com/): A social network service available for iOS and Android devices. Prof. Robin Dunbar, the director of the Institute of Cognitive and Evolutionary Anthropology at Oxford University, found that we can only ever have 150 friends at most. Based on the result, Dave Morin (former senior managers of Facebook) find the opportunities in providing service for “Private messaging and sharing with friends and family." With the first version of Path, you can only have 50 contacts (it increases to 150 in current version). It’s interesting to know that this restriction makes people more willing to share message, photos, locations, activities… (see article01, article02). Their objectives is to “Bring People Closer Together" (see Dave Morin of Path – Foundation Interview). Our goal is to help you develop a high quality network to connect more deeply and share personal moments with your closest friends and family. (see Path’s Friendship Model)
“因为你的私人网络朋友仅限于你的50个最亲密的、你可以信任的朋友和家人,你就可以在任何时刻安心地贴出照片,无论其内容有多私密。在Path上,你可以做你自己。” (cited from http://www.douban.com/group/path50/)


2 Responses to Week10: Think about the viability (business)

  1. Roger Kao says:

    這 blog 很棒,感謝你分析怎麼多有關 UX 的訊息!順便分享一個我覺得不錯的資源, 我們在旅知網有試過以下 Google 的 Design Sprint Process

    • yaliang says:




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