Design Competition in MobileHCI2013

The theme is: Mobile interaction in the wild, designing value in everyday life.

Your projects seem to fit the topic very well:

The Deadline is May 01. Please try to speed up your research and submit your design proposal to the competition.


Week06: Set Goals and Personas

Handout: Persona

The 5 Phases of Persona Development

  1. Persona Family Planning
  2. Persona Conception and Gestation
  3. Persona Birth and Maturation
  4. Persona Adulthood
  5. Persona Lifetime Achievement, Reuse, and Retirement

The 6 Steps in Conception and Gestation phase

  1. Identify important categories of users
  2. Process the Data
  3. Identify Subcategories of Users and Create Skeletons
  4. Prioritize the skeletons
  5. Develop selected skeletons into Personas
  6. Validate your Personas


  1. Continue your user research
  2. Choose a company for your project, if you can’t find one, please create a new start-up company.
  3. Collect products or services of competitors
  4. Set your business goals and target customers
  5. Develop several personas, identify their goals, desires, and their demands from your project
  6. Complete the Toolkit (pp. 21-22)

Week05: Collect Data with your Research Plan


  • Contextual Inquiry: Contextual_interview_&_Culture_probes
  • You can refer to the Chap. 3 of the textbook — Holtzblatt, K. (2005). Rapid contextual design: A how-to guide to key techniques for user-centered design. San Francisco, CA: Morgan Kaufman. You can find and access this book through our library’s website.

Experience Flow:


  1. Complete the Toolkit: Gather Inspiration (pp. 16-17), and Tell Stories (pp. 19-20).

Lecture in NTHU

Design-driven Innovation & User Research Methodologies

Week04: Develop Your Research Plan

What is Design for?

  • Finding and Solving Problems, e.g.
  • Creating Values:
  • Usually, Designers are Solving Problems and Creating New Values Simultaneously

Case Studies:

  • Nest:
  • IDEO – The Role of Design in Service Innovation

Research Methods:


  1. Prepare a story and A3 poster with the experience of you and an artifact (physical or virtual).
    • In your life, you should have many vivid memories on the artifacts surround you. Please choose at least one artifact and represent your experience on a A3 poster. In next week (3/19), if it is possible, please bring the object to the class. You will have 5 minutes to tell us your story.
    • 你的生命中應該有很多帶給你豐富經驗的物件。請至少挑選一個物件,製作一張A3的海報,將您的經驗用視覺化的方式表達出來。同時,如果可以的話,下星期,請將它(們)帶到課堂上,跟大家訴說你們的故事。
  2. Toolkit: Revise the brief (p. 6) and complete the contents on pp. 9-15.

Project 1 and Homework(0305)

0305 上課講義: 02_DesignProcess

Challenge of Project 1: 回味無窮的旅遊體驗


  1. 完成Toolkit前六頁的內容。沒有拿到Toolkit的,麻煩自行下載:
  2. 回想你上次出遊的經驗,將結果整理成 “Experience Flow"。並標示出其中的Touch Points,以及您與對方(人、事、物)的互動和體驗。
  3. 收集並建立專家或領先使用者的名單,下週將請你們去訪問他們。

UX’s Mission: Find Opportunities and Create New Values


  • 工業革命進入尾聲,市場革命正要開始 by Mr. Jamie, March 5th, 2013

    過去一百年來工業革命藉由不斷降低成本來增加銷量的公式,已經接近地球物理的極限,未來要再出現十倍、百倍的突破,需要有驚人的科技躍進 — 節能或許是個方向,但一座工廠要省下 10 倍的電力是非常困難的。

    但也就在工業革命進入尾聲的同時,另一個革命正在興起。這個革命不是透過「Cost Down」去壓低「既有產品」的生產成本,也就是所謂「下放式創新」與「效率式創新」,然後「降價」來創造市場價值。這個革命是透過在真實的市場裡面實驗、測試、修改,從那裡挖掘出人們內心深處的渴求,創造出新的產品種類與新的價值訴求,用「Value Up」來給人們全新的價值。

  • 馬雲:未來的世界一定是小企業愈來愈好,大企業愈來愈累 by i黑馬, March 4th, 2013


    我記得有一年我去日本,看見一個小店,門口貼了一個條說,「本店慶祝成立 147 年」,總共我估計,也就小 20 平方米的一個店,裡面賣的各種糕點,你看見那老頭,老太臉上洋溢的笑臉說,「我們家這個店開了好幾代了,147 年。日本什麼天皇啊,什麼什麼大家族的人,都買我們的糕點。」你覺得特別有一種幸福感。


這兩篇文章不約而同提到了"創造新的價值",就是第一次上課我們用Maslow人類需求理論的分析趨勢變化,所提到之"意義性 Meaningful"的研究與營造。而我認為這就是UX的重點,所以在上學期就不斷地請同學用說故事的方式,表達您們要提供給人們的新價值;這學期我們也還會在此議題上作更深入的研究與探討。